General:
Perceived Quality is a customer's initial response of good or poor quality of a product, a gut feel. The perception of quality is influenced by the vehicle's attributes as well as what is important to the customer. The PQ process begins with benchmarking of competitive vehicles to identify positive and negative attributes that impact the customer's initial impression. The best Executions, Materials & Designs found within the industry are captured and used as the foundation of the PQ requirements and as the basis for the PQ scoring system. The Perceived Quality (PQ) Team reviews and evaluates the Exterior and Interior digital images along with physical properties at each major milestone of a vehicle program for perceived quality attributes. These attributes are related to workmanship, User Experience, value and style . Based on a structured rating method, which includes the competitive set, assessor compiles and presents a complete assessment report to be shared with Product Team Management to guide decisions early on in the development timeline of current and future model programs.
More Specific:
Lead segment-specific programs by working closely with the Prod Engineering, Vehicle Line Quality Responsible, Vehicle Integration Responsible, Product Design Office, and the Product Teams to set PQ Targets, provide guidance on achieving the target, and provide PQ status for the program to the Model Responsible and full team
Performs virtual assessments on new and modified programs (Using corporate cad system - Teamcenter / NX / VisMockup)
Drives issue resolution with escalation process
Create GIMS as required
Assessors support digital and physical assessments
All non-competitive PQ issues are captured into PQAS (Perceived Quality Assessment System)
Attend working level meetings and drive PQ input
Review issues with product engineering and management teams