Job Details

Instructional Designer/Copywriter

Job ID#:





Auburn Hills, MI

Job Category:


Position Type:

Contractor (W-2)

Job Description

This role collaborates with subject matter experts and program managers and works with the team to develop effective and engaging web-based and live learning experiences and assessments for dealership personnel. In addition, this role creates articles, audio and video scripts, and other support materials for the target audience. Training objectives focus on automotive brand/product knowledge, as well as methodologies and tools for sales and after sales personnel.
  • Responsibilities
    * Design and develop learning solutions, under tight timelines and with minimal supervision, that meet or exceed Performance Institute expectations for improving dealership performance
    * Perform research and review source materials to identify messages that support brand direction
    * Collaborate with project managers, asset managers and other corporate personnel to leverage available assets and programs as needed to support retail performance improvement and knowledge transfer
    * Collaborate with cross-functional teams to create learning modules
    * Develop written materials for a variety of media (web, print, live, and video)
    o Materials to be developed include content outlines, interactive instructional design documents, production scripts, meeting leader guides (for live training) and testing/assessment scripts
    * Write additional support materials, including print deliverables/job aids, word tracks, and interactive links to multimedia files

Job Requirements

The ideal candidate has the following attributes (in order of preference):
1. Proven technical and creative/marketing writing skills, including:
    * Basic writing acumen (punctuation, grammar, word usage, sentence/paragraph/document structure)
    * Content organization using appropriate type of organization for the need (logical step-by-step, journalistic, creative/marketing)
2. Experienced in automotive writing 
3. Highly functional in a fast-paced, collaborative environment
4. Process driven with ability to see a project through from start to finish, meeting timelines and creating deliverables that meet expectations
5. Knowledgeable in adult learning and instructional design strategies
6. Experienced working across multiple instructional delivery modalities

Requirements:* Bachelor's degree
* Minimum 5 years of experience in writing/instructional design
* Excellent and demonstrated writing skills, e.g., creative, journalistic, marketing/copy, technical
* Familiarity with the instructional design process
* Excellent and demonstrated analysis skills
* Experience collaborating with project team members and various internal departments/disciplines to produce learning
* Developed time management skills
* Expertise in Microsoft Office tools (Word, PowerPoint, Excel) and Google Suite


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