A growing mid-market pharma client of ours has just created a new position on their IT team which will serve as the technology business partner for the marketing and brand teams and work with business stakeholders to design technical solutions to meet the strategic marketing needs of the business. The Marketing IT Solutions Manager will provide leadership in process analysis, process and system design and development, to identify, recommend, develop, implement and support cost effective marketing technology solutions.
This position collaborates with marketing colleagues to align brand plans, digital engagement requirements and customer journeys. This role will provide guidance for the day-to-day operations of the commercial marketing IT platforms to meet the needs of the marketing teams. The position is responsible for tracking and analyzing industry trends, best practices, and emerging technologies and assessing applicability to the marketing function. This role conceives and drives innovative solutions aligned with business objectives and assists the business in defining value propositions for current and future investments.
Partner with Marketing to plan, scope and deliver digital marketing solutions using their in-house digital engagement platform.
Serve as project manager for digital marketing projects.
Coordinate activity with the digital engagement platform managed services team by communicating platform enhancement needs and ongoing operational updates, driving items to completion, and performing appropriate quality control to verify results meet expectations.
Ensure the timely resolution of all end-user and production issues related to the digital engagement platforms working with the Managed Services team to resolve the issues, identify the root causes, and implement process improvements.