61542
Level 3 Application Support
Contract
9 months
1
1
Adobe Marketo Contractor Summary - Looking to identify a resource to oversee and manage the implementation of Adobe Marketo. Willing to support West Coast working hours.
Resource"s experience should align with the following:
- Proven track record of Adobe Marketo implementations for B2B companies (ask for case studies or references).
- Marketo Certified Expert (MCE) or higher (e.g., Marketo Certified Solutions Architect).
- Familiarity with Adobe Experience Cloud ecosystem and how Marketo fits in.
- Strong knowledge of Marketo Smart Campaigns, Programs, Smart Lists, and Tokens.
- Ability to set up and optimize nurture campaigns, lead scoring, and segmentation.
- Experience integrating Marketo with CRM systems (in our case, Microsoft Dynamics)
- Familiarity with data governance, deduplication, and database management.
- Understanding of Marketo Landing Page and Email Template customization (HTML/CSS)
- Ability to map business goals to marketing automation strategy.
- Experience designing lead lifecycle models and revenue funnels.
- Expertise in engagement programs, ABM (Account-Based Marketing), and personalization.
- Knowledge of GDPR, CCPA, and other data privacy regulations relevant to marketing automation
- Clear implementation methodology (e.g., phased rollout vs. full migration)
- Ability to provide a project plan, milestones, and timelines
- Strong communication skills for working with marketing, sales, and IT stakeholders
- Willingness to train internal teams on Marketo best practices
- Documentation deliverables (campaign setup guides, process flows, playbooks
$ 60.00 - $ 65.00